As much as we think the art of performance is unquantifiable, this is not the case. The success or failure of your art is usually determined by two things; how it affects people and how popular it is.
Recently a lot of big, popular music media outlets are veering away from newer artists and going for the more established acts instead. These sites want to gain more advertising revenue at the expense of paving the way for new and potentially better talent. Labels want to see that an artist is hard-working and has had some level of success before signing with them.
For the most part, music agents want the underground rather than mainstream, especially if they know that that’s what their listeners enjoy. Sometimes even fans aren’t immune to this kind of data – they might keep track of their preferred artists via streams, downloads and Billboard ratings. Pitchfork ratings are also something that some people look out for when reading reviews. Social media might also play.
A digital music platform can be a huge asset to your business. You have access to tons of data about the people who are already listening to your music – and more importantly, marketing potential new fans. For example, you have information on geographic locations and demographics but also where they found out about you in the first place as well as other artists they enjoy.
Maintaining these numbers can be very frustrating. It’s easy to get carried away and try to change them. Or, even worse, realize that you are doing something that goes against your values.
The good news is that you can approach analytics in a way that doesn’t overwhelm you and helps you increase your music’s visibility. Metrics are one of the best ways to establish who your fan base is, grow their audience and increase the amount of attention your music amasses. Whether its industry professionals such as journalists, label representatives or playlist curators. Data collected from your content can give you valuable insight into what people like about your work and what resonates with them. Use this knowledge to better unlock your creative potential and connect with more of the right followers.
We’re a new streaming platform that displays the followers and followers of your friends. In addition to mutual follow, you can find other links to the social media networks they use. Celebrity fans are usually excited to see artists they like and will likely subscribe to their channels once they have.
Social media algorithms show posts where people are shown to their friends and followers. For example, on Instagram people see posts from those they are following. If followers see good engagement on these platforms, then they are more likely to interact with your content too.
SoundCloud makes it a lot easier to share your tracks on Instagram stories. They provide all the right features such as the one where you can click on the link in Stories and open up that track/profile on SoundCloud. They will follow you so you don’t miss an album release.
YouTube is also a great place to attract listeners. Musicians tend to share their music videos on YouTube and direct fans to other places in which they can buy or listen to their music, increasing traffic across all channels.
Install the right social media plugins on your website and funnel them to lead people to a central place (like a profile description) where they can listen, buy or follow you. This can be done by using a tool like LinkTree. You can use metrics to find out where people from each social network follow your music. That way, you’ll know which platform visitors from this social network are most likely to be on.
Once you hit play on your pre-roll album or song, consider using an advanced stats service to see who is listening the most and is looking forward to hearing more. These can help you understand what kind of sound your listeners demand and whether they’re big fans of the specific track. After publishing your track, you can also see which publications are better suited to publishing it. This will help complete the puzzle of your fan. Use this data to adjust your press strategy, save time during presentations, and learn more about the audience.
By looking at the data, it’s possible to find out which other music or performers are staying up to date with the latest trends. You can then target ads and promotions to those fans.
Often times, consumers will purchase something right after reaching their 7th contact with an ad. I’m sure that’s true for other types of media and entertainment too. However, the number of contacts may have grown due to the proliferation and interactivity of social media sites like Facebook and Twitter. Even if people are exposed to your webpage 7 times or 10 times, they may click.
As described earlier, some streaming services provide information about the sources of the visits to your site. These can include social networks, websites, and unique search queries. You can work with this information to fit your marketing message to specific publications, social media platforms and subscribers.
Streaming platforms are a great way to find out what type of music is trending and where. This data can be used to see how popular your music is in various geographical areas which can help you know who your target audience should be.
Keep your numbers straight, but don’t forget to give people a reason to keep coming back. Just focus on trying something new and refreshing. Remember why you’re in the game and what makes you special. As long as you stay true to yourself, there’s no telling how far you’ll go. It’s never about the numbers. Creating a culture and keeping things on track takes time, but you will see the benefits of your hard work eventually.
One of the most noticeable trends in the industry is streaming, which according to the report will take up an increasingly large share of the market. It’s worth mentioning that in its current stage, streaming already accounts for a significant percentage of digital content consumption. It is likely that due to the slower rate at which physical albums are declining than digital, physical albums will take up a larger share in music consumption.
Last year has seen a clear increase in live sessions & home concerts. With the popularity of major music events waning, these small scale performances are becoming more popular and necessary to survive in the industry.
A lot of people are downloading music illegally, which is impacting sales. However, as I mentioned before, the market is continuously changing and growing. It is possible that next year will see VR or AR being used in novel ways to continue its evolution.