In addition to their efficient payment system, Australian casinos that use PayID also focus on providing an immersive gaming experience to their users. One of the key elements that contribute to this experience is music. The integration of carefully selected music can evoke emotions, set the mood, and make players feel more connected to the games they play. In this article, we will explore the significant role of music in creating an exciting and immersive gaming experience in PayID casinos.

Importance of an Immersive Gaming Experience

The online gambling industry is highly competitive, and PayID casinos understand the importance of creating a captivating gaming environment for their players. A truly immersive experience can keep players engaged for longer periods and enhance their overall satisfaction with the platform. In the pursuit of this goal, PayID casinos are continually seeking innovative ways to engage and entertain their users.

Music plays a crucial role in creating such an experience. When carefully chosen and well-integrated, it can enhance the excitement and emotional connection that players have with the games they play. Whether it’s the background music in a slot machine or the live music during a table game, the right soundtrack can elevate the overall gaming experience and leave a lasting impression on the players.

Sound Effects and Immersive Gaming

Music as a Key Element

Music has been used for centuries to evoke emotions, tell stories, and create atmospheres. In the context of online gambling, it serves as an essential element in creating the desired ambiance.

According to https://casino-payid.com PayID casinos in Australia offer best no deposit bonuses for pokies online. They understand the power of music and utilize it to craft a unique and memorable experience for Aussie players.

The right music can invoke feelings of anticipation, joy, excitement, or even relaxation, depending on the game’s theme and the intended player experience. For example, a thrilling action-themed slot may have energetic and fast-paced music to boost adrenaline levels, while a serene nature-themed game might feature calming and soothing melodies to create a tranquil atmosphere.

Matching Music to Casino Themes

An integral part of enhancing the gaming experience with music is choosing the right soundtrack that aligns with the casino’s themes and games. Each casino game has its unique theme, and the music must complement it to create a coherent and immersive environment.

For slot machines, the theme could range from adventurous quests to movie-inspired storylines or even historical events. In such cases, the music should match the theme to reinforce the players’ connection to the game world.

In table games like blackjack, poker, or roulette, the music should complement the elegant and sophisticated atmosphere of the casino floor. In contrast, live dealer games can benefit from live music performances during live streaming to create an immersive and engaging atmosphere.

Creating Unique Soundtracks

To truly differentiate their platforms, some PayID casinos go the extra mile and invest in creating unique soundtracks for their games. This includes commissioning original compositions or collaborating with talented composers to develop exclusive music tailored to their casino’s brand identity.

Unique soundtracks allow PayID casinos to offer a distinctive gaming experience that cannot be replicated elsewhere. This approach can also reinforce the casino’s brand image and provide players with a sense of exclusivity, encouraging them to keep returning to the platform for their gaming needs.

Sound Design and Audio Effects

While music plays a significant role, sound design and audio effects are equally essential in enhancing the overall gaming experience. Integrating realistic sound effects can add a layer of authenticity to the games, making players feel more immersed in the virtual world.

In slot machines, the sounds of spinning reels, triumphant jingles for winning combinations, and interactive audio cues during bonus rounds contribute to the excitement and engagement. Table games benefit from the authentic sounds of shuffling cards, spinning roulette wheels, and chip stacks being placed on the table.

Additionally, PayID casinos often implement high-quality audio technology to ensure that players experience crisp and clear sounds while playing on various devices, whether it’s a desktop computer, tablet, or smartphone.

The Psychology of Music in Gambling

The use of music in online gambling is not just about creating a pleasant ambiance; it also taps into the psychology of players to influence their emotions and behavior. Numerous studies have explored the effects of music on human psychology, and these findings are applicable to the world of online gambling as well.

In casinos, music is strategically selected to induce positive emotions and encourage players to stay longer at the tables or slot machines. Upbeat and energetic music can make players feel more excited and motivated to take risks, while soothing and relaxing melodies can help create a calming atmosphere, particularly in high-stress gaming environments.

Casinos also consider the tempo and volume of the music. Faster tempos can increase the pace of gameplay, while softer volumes can promote relaxation and reduce stress. These psychological factors can have a subtle but significant impact on the player experience and their decision-making process.

Improving Gameplay and Payouts

The influence of music on players goes beyond creating a pleasant atmosphere; it can also impact gameplay and potentially affect payout outcomes. When players feel more immersed and engaged, they are likely to be more focused and confident during gameplay.

A positive emotional state induced by well-selected music can lead to increased concentration, which in turn may result in better gaming performance. In the context of games that require strategy and skill, such as poker and blackjack, improved focus can lead to more successful gameplay and potentially higher payouts.

Additionally, a captivating soundtrack can also help players stay motivated during periods of lesser luck. The music’s ability to uplift players emotionally can keep them engaged, even during moments when they may not be experiencing immediate wins.

Live Dealer Music Experience

Live dealer games are becoming increasingly popular in the online gambling industry, bridging the gap between land-based casinos and virtual gaming platforms. These games feature real human dealers interacting with players through live video streaming.

To enhance the authenticity of live dealer games, PayID casinos may include live music performances during the live streaming sessions. This creates a unique and enjoyable gaming experience for players, replicating the feeling of being in a brick-and-mortar casino.

Live music performances during live dealer games not only add a touch of elegance to the gaming environment but also contribute to the overall ambiance, making the experience even more memorable for players.

Music and Responsible Gambling

While the use of music can greatly enhance the gaming experience, PayID casinos also recognize the importance of promoting responsible gambling practices. Music can play a role in creating a balanced gaming environment, preventing overstimulation, and encouraging players to take regular breaks.

Responsible gambling features in PayID casinos may include options to adjust music volume or mute the sound altogether, giving players control over their gaming experience. Additionally, casinos may provide access to responsible gambling resources, such as time and spending limits, to encourage players to play responsibly and avoid developing harmful gambling habits.

Player Reviews and Reactions

The impact of music on players in PayID casinos can be gauged from player reviews and reactions. Many players express their appreciation for the well-selected music that enhances their gaming sessions. Positive feedback often includes comments about how the music contributes to the excitement and enjoyment of the games.

Players may share specific instances where the music intensified the gaming experience, such as during bonus rounds in slot machines or during critical moments in table games. These reactions further reinforce the importance of music in shaping the overall perception of PayID casinos.

Future Trends in Music and Gambling

The integration of music into PayID casinos is an ever-evolving process, driven by advancements in technology and changing player preferences. As technology continues to progress, the possibilities for immersive gaming experiences are bound to expand.

One potential trend is the use of adaptive music systems that can tailor the soundtrack in real-time based on the player’s actions and emotions during gameplay. Such systems could enhance the responsiveness and personalized nature of the gaming experience, creating a unique soundtrack for each player.

Another trend could involve incorporating virtual reality (VR) and augmented reality (AR) technologies to take the immersive gaming experience to new heights. In a VR casino environment, players could interact with the casino world through virtual avatars while experiencing a fully immersive audio experience, including 3D positional audio and dynamic soundscapes.

Conclusion

In conclusion, music plays a significant role in shaping the gaming experience for players in PayID casinos. From setting the mood to influencing player emotions and behaviors, the right music can elevate the excitement and immersion in online gambling. PayID casinos understand the importance of music as a key element in creating a captivating and unforgettable experience for their players.

As technology continues to advance, PayID casinos will likely explore new and innovative ways to leverage music and audio effects to enhance their gaming platforms further. With a focus on responsible gambling and the continual pursuit of an immersive gaming experience, PayID casinos will continue to impress players with their dedication to delivering top-notch entertainment.

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1) The first attempts at voice acting

The history of games begins in the 1970’s, then mostly were arcade machines, and the music was on expensive and short-lived media such as cassettes and vinyl records, so it was very rarely used.

1978 – a new round of technological development and the release of the arcade machine Space Invaders by Taito. Before the premiere of the game, the developers were limited to a small introductory video.

The “shooter” (humans vs. aliens) plays a four-note loop (gamma in D minor) while shooting at the aliens, gamers get a feedback loop associated with the sound effects.

As they approach the enemy, the melody speeds up: the disturbing music speeds up the heartbeat and awakens adrenaline. Compositions for Space Invaders popularized the notion that animation combined with sound effects affects the emotional state of players and can change depending on the scene, and that melody is better than silence.

As a result, the developers’ efforts paid off and the entertainment became iconic, and other video game makers took the example and began to incorporate music for gameplay as well. In the 1980s, manufacturers began using digital chips en masse. MOS Technology 6581/8580 SID – one of the first chips, performing the services of a programmable three-voice sound generator, used in the PC Commodore 64.

At that time they added digital algorithms to the games: a special computer chip converted the electrical pulses of the program year into analog sound waves, output from the speakers.

Another entertainment that deserved attention and was ahead of its time was Journey. An arcade video game released by Bally Midway in 1983. It was the first product created with musicians and digitized with black and white graphics.

The plot is that the gamer needs to collect musical instruments that have been stolen by aliens so that the band can start performing. Each new round is a mini-game with a specific band member and a bonus level. The music and sounds in the game are generated by the AY-3-8910 chip. After each successful level, band fans are rewarded with a performance of a certain song: Chain Reaction, Do Not Stop Believin’, Lights, Still They Ride, Stone in Love, Wheel In The Sky.

2) Diablo 1996.

Matt Uelmen is a video game composer, sound designer and author of the soundtrack for Diablo.

The musician mastered guitar, flute, drums, piano at a young age and was able to play folk, jazz and rock music – later this knowledge came in handy for creating masterpieces!

On the creation of the first parts of the soundtrack, the performers worked from 1996 -2001.

The theme of “Tristram” plays as long as the hero wanders through the ruined village.

There is also music for other locations: “Dungeon,” “Cave,” “Catacombs,” and “Hell.” The compositions affect the mood of the players and inspire: horror, anxiety, wariness. The author uses several techniques of horror music to achieve his goal: the deep sound of the cello and double bass, the whining glissando on the guitar (especially heard in “Catacombs”), the clatter of percussion (a percussive musical instrument), which comes from the dungeon.

All the folk tracks are a successful combination of guitar, electronics and orchestra. The author has coped with the task 100%: the tension gradually builds up, and the rhythm of percussion adds energy and devilish “spice” to successfully pass the next level!

The success was so great that the organizers offered Uelmenu to create music for Diablo 2 as well. The author received many prizes and awards for the soundtracks from the games.

3) The Witcher.

Video game based on the cycle of novels by Polish writer Andrzej Sapkowski.

Composers and sound designers Pawel Blazak and Adam Skorupa worked on the soundtrack. The music is necessary not only for the atmosphere, but is an integral part of the unique experience. The soundtrack consists of 29 tracks for different locations: River of Life, Mighty, Dead City, Last Battle, The Princess Strigae, Evening in the Tavern and more.

Polish death metal band Vader even wrote a song for the game called Sword of The Witcher.

The compositions combine several elements of different styles in several “layers”: alternative rock, folk-rock, Celtic music, country, death metal, acoustic, rock.

Musical accompaniment is an indispensable element, which opens the door to the magical world and is an excellent assistant for concentration. The effect is achieved by the sound of musical instruments: guitar, flute, flute, harp, frame drums, etc. Fans appreciated the game, which confirms the successful release of the next parts.

4) Skyrim.

Skyrim is an open-world computer role-playing game developed by Bethesda Game Studios. Skyrim was the best game at the Golden Joystick Awards 2012.

American composer Jeremy Saul wrote the soundtrack for several versions of the product. In the total album – 4 disks with 53 songs.

Of course, the release of the product took place a long time ago, but it is the music, the unique atmosphere that makes fans of the series to come here again and again.

Epic battle songs with folklore motifs and soothing ambient immediately return to the nostalgic world of the northern province of Tamriel.

5) Voice acting in online casino games

Product developers at online casinos without IDIN https://onlinecasinozonder.nl/idin/ pay attention to the voiceover to create a pleasant atmosphere. Music in the games helps the gamer to tune in to the gameplay, and each action is accompanied by a sound effect (raising the bet, the bonus round, the sound of falling coins when winning).

The melody and sound is not a mandatory option, it can be turned off if desired.

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Mechanical sound recording

Sound recording was invented for the first time in 1877. The famous phonograph was presented to the public by the American Thomas Edison. He showed that it was easy to reproduce human speech. It only required special rollers, which were deliberately covered with tin foil. Their cylindrical shape was hollow and no more than 5 cm in diameter. The length of the device reached 12 cm.

The first test of the device was carried out according to a strictly calibrated scheme. The foil was tightly stretched on the cylindrical form, and the needle was brought to its surface. With the slow rotation of the knob a miracle happened: Edison’s voice was recorded on the device. Then the famous phonograph withdrew the needle and returned the cylinder to its original position with the knob. When the needle hit the marked groove, Edison gently began to scroll the cylinder. A children’s song, which had been performed live two minutes earlier, began to be heard from the horn.

As early as 1885, Charles Tainer, the American inventor, introduced the graphophone. It is the same phonograph, but with a foot drive like a modern sewing machine. Teiner replaced the rollers with a wax element. When Edison heard about the new invention, he bought a patent for it. In its original version with some minor additions the device existed until the end of the first decade of the twentieth century. Then came the recorder and the gramophone.

Magnetic Sound Recording

In Denmark, the famous engineer Voldemar Paulsen, another experimenter and inventor of sound recording, invented the telegraph. This device was capable of recording sounds on wires made of steel. The device was inconvenient to use, because the wire carrier needed to constantly connect disparate elements. It was impossible to bind them into a knot because they would not go through the magnetic head. The wire got tangled and the tape hurt my hands.

The inconvenient device was replaced by magnetic recording, which is a recording fixation by rotating the head in a spiral. This was already very similar to the floppy disk and hard disk drives that are now ubiquitous on computers. The first answering machine was implemented.

In 1927, magnetic tape was introduced. But it was not magnetic-based at first. In 1941 a ring head based on a magnet was tried. It was now possible to engage in multiple playback of sounds. The first tape recorders appeared as reel-to-reel recorders. Magnetic tape became popular in all countries. The two-track tape recorder appeared in 1957, later the four-track recorder.

Optical recording

At first, tape recorders were tube recorders. It was only much later that the world heard of the transistor recorder developed by Sony. Then there were the reel-to-reel recorders. They didn’t last long. They were quickly replaced by cassette recorders. All this happened in just two years: from 1961 to 1963. Sony also worked on portable players that acted as players. Electric-powered, digital-recording tape recorders followed.

Philips in 1969 released the videodisc, which was first a laser recorder. LD discs became popular based on it. People watched various movies directly. The diameter of an LD disc was only 30 cm. It was based on two pieces of plastic that were neatly glued together.

CD-ROM disks were first created to store optical format records in numerical code. But later the format was extended. It was already possible to store any information in binary code. Thus came the era of computer programs, games and multimedia applications.

MP3 format

In 1995 the Fraunhofer Institute of German Integrated Circuits started to use the .mp3 extension to mark a new standard for data transfer. The format was excellent for transferring audio files over slow response communication networks. At first, these were telephone networks.

Later, new standards emerged which made it possible to compress audio in the most efficient way. Such a format was close to MP3. The latter, in turn, gave rise to the active development of the media industry. Radio and CDs were no longer difficult to listen to. But later digital players overshadowed everything else with their novelty.

The file extensions that appeared were already encoded according to new rules. Scientist Karlheinz Brandenburg actively started looking for ways to compress audio efficiently. Three years later, the institute where Brandenburg was employed received computers of increased power. They allowed for calculations that the human brain could not do instantly. Along with this, multiple experiments with sound were conducted. The result of his labors was a well-deserved patent for a scientist.

MP3 became a sought-after format. The community could easily and quickly transmit songs over dial-up. Later came Napster, and with it digital piracy flourished. Musicians could effortlessly distribute their works online, and ordinary people exchanged their favorite songs.

And in 2001, Steve Jobs introduced the iPod. It was already possible to store as much as 1000 songs of the musical genre. The rise in popularity of such devices led to a situation where the music industry had to do something about the free exchange of songs. Streaming music services began to grow by leaps and bounds. And all thanks to the invention and mass introduction of Karlheinz Brandenburg’s ingenious invention.

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The History of Music

The history of music can be traced back to prehistoric times when early humans used simple instruments made from natural materials to create rhythm and sound. Over time, music evolved to include more complex forms and instruments. From the classical compositions of Mozart and Beethoven to the modern-day pop and hip-hop, music has continued to evolve and adapt to the changing times.

The Power of Music

Music has the power to evoke a range of emotions, from joy and happiness to sadness and melancholy. It can also help people to connect with one another and create a sense of community. In addition, music can be used as a form of therapy to help people cope with various mental health issues, such as depression and anxiety.

Music and Culture

Music plays an important role in shaping culture and can be used to express cultural identity and values. Different genres of music are often associated with particular cultures, and the lyrics and themes of songs can reflect the issues and concerns of a society.

Music and Technology

Advances in technology have revolutionized the way music is created, recorded, and distributed. The rise of digital platforms such as Spotify and Apple Music has made music more accessible than ever before, allowing people to listen to music from all over the world with just a few clicks.

The Future of Music

As technology continues to advance, the future of music is constantly evolving. With the development of artificial intelligence and machine learning, it is now possible for computers to create music that is indistinguishable from that created by humans. This has the potential to change the way we create and consume music, as well as open up new avenues for creativity.

In addition, the rise of streaming services has changed the way musicians make money. While it has made music more accessible, it has also created a complex system of royalties and payments that many artists struggle to navigate. As the industry continues to evolve, it will be important to find new ways to support artists and ensure that they are fairly compensated for their work.

The Role of Music in Social Movements

Throughout history, music has played an important role in social movements, from the Civil Rights movement in the 1960s to the Black Lives Matter movement of today. Songs have the power to inspire and mobilize people, and they can be used to bring attention to important social issues.

In recent years, music has also been used as a platform for political activism, with artists using their platforms to advocate for various causes. This has led to a new era of politically charged music, as artists use their voices to speak out against injustices and call for change.

Conclusion

Music is a universal language that has the power to bring people together and shape our emotions and perceptions of the world. From its early beginnings as a simple form of communication, music has evolved into a complex art form that reflects the changing times and cultures around us. As we look to the future, it will be exciting to see how music continues to evolve and impact our lives.

In conclusion, music is a powerful force that has the ability to shape our emotions, connect us with others, and reflect our cultural identity. It has evolved over time and continues to adapt to the changing world around us. Whether you are a music lover or not, there is no denying the impact that music has had and will continue to have on our lives.

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Maybe you’re the type who dives into streaming platforms like Spotify and Apple Music and fishes out exciting playlists to keep you in the mood. Behind what seems like a sensible solution to avoid boredom lies a deeper, money-driven method of companies. In general, music gives you great emotions wherever you are, and we recommend listening to music for no reason.

Purpose of background music

Clearly background music plays an important role as the sounds of life can subconsciously make us feel a certain way. A good melody sets the mood – from a feeling of home comfort to a simple distraction.

A bar or club is the perfect place to unwind and party all night long thanks to the liveliness created by loud music. Delicate instrumental compositions are played in expensive restaurants to create an atmosphere of comfort and relaxation.

On the other hand, retail stores play a specific tracklist to attract shoppers in their demographic and increase sales. If you are at an airport, beeps notify passengers of departures, arrivals, and announcements.

How will this affect gamblers?

And what about the casino? Of course, an online casino wants you to keep playing while providing an exciting gaming experience.

Have you ever wondered why there are sound effects or background music everywhere in Vegas? Even online gambling sites play popular songs in their games or jazz instrumentals at virtual tables. Any playlist you find in a casino does not appear there by chance.

If you’re on a good run and want to keep up the pace, fast-paced songs will not only keep you entertained, but also energize you. These compositions evoke a sense of pleasure while playing, making gambling feel upbeat and exciting. By the end of the day, you will leave feeling like you had a good time. We can also advise you to play in online casinos, which is quite interesting to play with a live dealer on the website – live casinos.

How casinos use music to their advantage

Land-based and online casinos use music to entertain guests and create an immersive atmosphere. The additional motif of background tunes includes several revenue-related benefits.

Popular songs motivate you to stay and play

Imagine the sounds of sirens, alarms and the sound of coins. Casinos use these simple sounds to celebrate winnings, which creates an exciting atmosphere. As a result, a good mood factor is created that keeps gamblers in the institution.

A certain pace can increase the speed of gambling

Music creates a certain rhythm, and casinos know about it. That is why they play tracks that increase the speed of the game. High-intensity beats help make the decisions needed in many games.

Music helps you focus on the game

Losing focus while playing is the last thing you want. Casinos come into play by playing songs that resonate with players, which reduces distractions. This helps you focus on the game, which makes it less likely that you will exit the game.

Party atmosphere frees the wallet

Slot machines and table games in casinos are not the only source of income. Compliments like food, drinks, and merchandise increase cash flow, and what better way to sell them than creating a party atmosphere? The background music creates a sense of bliss that entices you to spend a few extra bucks and bring more income to the establishment – a win-win situation.

Background music is required in the casino

Game music in a casino is a must-have as it boosts the mood of every player. It may not be the foundation of a gambler’s success, but it’s an inventive way to take gaming to a whole new level.

The next time you gamble, see if you notice more sounds in the air. Remember that while they are all part of the fun, some of these sounds, bumps and whistles can have a more significant effect on you.

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Recently a lot of big, popular music media outlets are veering away from newer artists and going for the more established acts instead. These sites want to gain more advertising revenue at the expense of paving the way for new and potentially better talent. Labels want to see that an artist is hard-working and has had some level of success before signing with them.

For the most part, music agents want the underground rather than mainstream, especially if they know that that’s what their listeners enjoy. Sometimes even fans aren’t immune to this kind of data – they might keep track of their preferred artists via streams, downloads and Billboard ratings. Pitchfork ratings are also something that some people look out for when reading reviews. Social media might also play.

A digital music platform can be a huge asset to your business. You have access to tons of data about the people who are already listening to your music – and more importantly, marketing potential new fans. For example, you have information on geographic locations and demographics but also where they found out about you in the first place as well as other artists they enjoy.

Maintaining these numbers can be very frustrating. It’s easy to get carried away and try to change them. Or, even worse, realize that you are doing something that goes against your values.

The good news is that you can approach analytics in a way that doesn’t overwhelm you and helps you increase your music’s visibility. Metrics are one of the best ways to establish who your fan base is, grow their audience and increase the amount of attention your music amasses. Whether its industry professionals such as journalists, label representatives or playlist curators. Data collected from your content can give you valuable insight into what people like about your work and what resonates with them. Use this knowledge to better unlock your creative potential and connect with more of the right followers.

We’re a new streaming platform that displays the followers and followers of your friends. In addition to mutual follow, you can find other links to the social media networks they use. Celebrity fans are usually excited to see artists they like and will likely subscribe to their channels once they have.

Social media algorithms show posts where people are shown to their friends and followers. For example, on Instagram people see posts from those they are following. If followers see good engagement on these platforms, then they are more likely to interact with your content too.

SoundCloud makes it a lot easier to share your tracks on Instagram stories. They provide all the right features such as the one where you can click on the link in Stories and open up that track/profile on SoundCloud. They will follow you so you don’t miss an album release.

YouTube is also a great place to attract listeners. Musicians tend to share their music videos on YouTube and direct fans to other places in which they can buy or listen to their music, increasing traffic across all channels.

Install the right social media plugins on your website and funnel them to lead people to a central place (like a profile description) where they can listen, buy or follow you. This can be done by using a tool like LinkTree. You can use metrics to find out where people from each social network follow your music. That way, you’ll know which platform visitors from this social network are most likely to be on.

Once you hit play on your pre-roll album or song, consider using an advanced stats service to see who is listening the most and is looking forward to hearing more. These can help you understand what kind of sound your listeners demand and whether they’re big fans of the specific track. After publishing your track, you can also see which publications are better suited to publishing it. This will help complete the puzzle of your fan. Use this data to adjust your press strategy, save time during presentations, and learn more about the audience.

By looking at the data, it’s possible to find out which other music or performers are staying up to date with the latest trends. You can then target ads and promotions to those fans.

Often times, consumers will purchase something right after reaching their 7th contact with an ad. I’m sure that’s true for other types of media and entertainment too. However, the number of contacts may have grown due to the proliferation and interactivity of social media sites like Facebook and Twitter. Even if people are exposed to your webpage 7 times or 10 times, they may click.

As described earlier, some streaming services provide information about the sources of the visits to your site. These can include social networks, websites, and unique search queries. You can work with this information to fit your marketing message to specific publications, social media platforms and subscribers.

Streaming platforms are a great way to find out what type of music is trending and where. This data can be used to see how popular your music is in various geographical areas which can help you know who your target audience should be.

Keep your numbers straight, but don’t forget to give people a reason to keep coming back. Just focus on trying something new and refreshing. Remember why you’re in the game and what makes you special. As long as you stay true to yourself, there’s no telling how far you’ll go. It’s never about the numbers. Creating a culture and keeping things on track takes time, but you will see the benefits of your hard work eventually.

One of the most noticeable trends in the industry is streaming, which according to the report will take up an increasingly large share of the market. It’s worth mentioning that in its current stage, streaming already accounts for a significant percentage of digital content consumption. It is likely that due to the slower rate at which physical albums are declining than digital, physical albums will take up a larger share in music consumption.

Last year has seen a clear increase in live sessions & home concerts. With the popularity of major music events waning, these small scale performances are becoming more popular and necessary to survive in the industry.

A lot of people are downloading music illegally, which is impacting sales. However, as I mentioned before, the market is continuously changing and growing. It is possible that next year will see VR or AR being used in novel ways to continue its evolution.

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It’s true, Apple Music isn’t the king of streaming services, Spotify has the upper hand. But with over 60 million users, it would be a mistake to pass it up. Let’s take a look at the different features of Apple Music for Artists – its dedicated feature for creators – how to use it and for what purpose.

How to check Apple Music stats for Artists?

First of all, you need to have distributed at least one track on the platform. Whether you go through a digital distributor like Tunecore, Distrokid, or you have set up your own label, it is the same for everyone. When the project is released, an artist page will be created automatically. 

1 – Be sure you have an Apple Music account.

You know the Apple brand, the more information you give them, the more they open up to you. So the first step is to create an account with them if you haven’t already done so. 

2 – Login to Apple Music for artists

To do this, it’s simple, use your Apple ID. You can do it via the mobile application, or on your computer via the website.

3 – Press the “request access to an artist profile” button  

There is no risk of making a mistake here, as this is the only button available on the interface. 

4 – Claim your Artist page

To do this, you can type the name directly into the search bar. If your artist name is relatively generic, copy and paste the URL of your page in the search bar, it will help you find the right one for sure. 

5 – Identify yourself

This is the time to provide as much documentation as possible to prove that you are the owner of the artist page in question. It shouldn’t be too easy, as you can imagine. Inform your social networks, it will make the process faster. 

That’s it, you just have to wait. Normally it is relatively fast, Apple Music announces a delay of 2 days to get access to your Apple Music for Artists profile. It can be less or longer. If you find it takes a long time, contact Apple support directly.

Note that some digital distributors allow you to do this directly through their interface. Since you have already registered your information, it is much easier. Contact your distributor directly for more information.

Why use Apple Music for Artists ?

On your artist page, we find your bio, your photo, all the tracks you have released, the playlists on which you appear, in short the anchor of your identity on the streaming platform Apple Music. 

As you’re a stickler for your identity (yes, we know, you’re a stickler), you’ll want to shape your page as precisely as possible. For that, no choice, you need an access to Apple Music for Artists.

It’s the most direct and obvious asset of creating an account. What’s the point of having a pristine Instagram, if you’re going to have a wasteland artist page?

Then, as with other “for artist” interfaces (Spotify, Deezer, etc…), you will have access to essential data about the listeners of your tracks. From where they listen to you, what age range, which tracks are added the most in playlist. It’s very complete and also very useful, especially when you are in an active music promotion process. You will be able to use the statistics provided by Apple Music to improve your communication and promotion strategy, and gain visibility. The more you know about your target audience, the more time and money you save by communicating about your music project to those who are most likely to appreciate it.

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At the same time, the music streaming market is becoming exponentially more and more complex. As of 2018, there were over 200 DSPs with streaming capabilities, from regional players and niche services to international giants of Apple, Spotify and alike. We’ve laid out a complete classification of all streaming services over in our article on the Mechanics of Streaming, so check it out if you want to know more.

So, how do you navigate this complex landscape of the streaming market and maximize your streaming revenue? The music industry is full of opportunities, but what are the platforms you should focus on? How much do different DSPs pay the artists? Those questions are on the minds of artists of all scope — after all, it’s their primary revenue source on the recording side. It seems like the first metric to evaluate the platform’s return — and the most obvious one — is the per-stream payout rate. However, if you look into it, it turns out that it’s not really reliable. So, here’s our take on it: in this article, you will find out what are the streaming rates, and why they might not be as important as you think. 

3 Types of Streaming Payouts

Before we get into it, a quick side note. For every stream (or almost every stream), DSPs make three different payments to right-holders:

1. Mechanical Royalties

Mechanical royalties are paid to songwriters and their publishers (the owners of composition) for the right to reproduce the composition. Back in the day, that mechanical royalties were due whenever someone wanted to mechanically produce the physical medium carrying the composition — hence the name — but in the word of streaming, they are generated whenever the user chooses to play a song. You might remember the recent story on Spotify’s clash with publishers in the light of CRB’s decision. Well, that was all about mechanical royalties. 

2. Public Performance Royalties

 Performance royalties paid to songwriters and their publishers for the right to publicly perform their music. Since none of the music is technically owned by the user, every stream is considered a public performance — even if it is enjoyed in the privacy of one’s headphones.

3. Payout to Recording Owners

The third, and the most substantial part of the overall payout is owed to the owners of the copyright on the recording side through labels and distributors. If someone asks “how much does Spotify pay artists?”, 99% of the time it will be the payout to recording owners that they’re looking for.

While the mechanical and public performance royalties are a subject of a local legislation and can differ from country to country, almost all of the streaming services use pretty much the same set of rules for calculating this last part of the payout. Check out our Mechanics of Streaming if you want to know more about the overall costs of streaming — the point is that in this article we will focus exclusively on payouts to the sound recording owners, leaving the publishing royalties out of scope. 

What Do Major Streaming Services Pay the Artists?

So, what are the payout rates across the streaming services? There are two sources behind the most quotes you will see on the web: Digital Music News’ article on payout rates and The Trichordist’s 2018 Streaming Price Bible, which calculates the payout rate based on the sales data of a mid-scale indie label, that add up to over a billion streams.  We’ve decided to follow in The Trichordist’s steps and got data from our friendly label, covering two artists: the prominent international electronic act and mid-scale hip-hop band. In total, those artists have generated over 500 million streams throughout 2018.

Streaming Payouts on Spotify, Apple Music, Google Play and Deezer

We’ve calculated the weighted average payout rate, taking into account the proprietary sample as well as the quotes provided by Digital Music News and The Trichordist. The complete table can be found below, but here’s a TL;DR summary for what we’ve got:

• Spotify paid the artists $0,0032 per stream
• Apple Music got the average rate of $0,0056
• Google Play Music landed a $0,0055 payout rate
• Deezer fell slightly lower at $0.00436

Amazon, Napster, and Tidal: the Top-3

In full detail: Amazon Music Unlimited, Napster and Tidal got the top-3 rates at $0,0119, $0.0106 and $0.0099 respectively. However, don’t get too excited about Amazon’s numbers. The lion’s share of the tech giants subscribers are in fact over at Amazon Prime bundled streaming service — and for Amazon Prime, the average rate came to just 28% of the Unlimited’s payout, or $0,0034.

YouTube’s Multi-Channel Payout System

Youtube is a multi-sided platform in terms of payout. There are at least three separate payouts under the brands’ umbrella: per YouTube Premium/YouTube Music stream ($0.008), per video-stream on the official artist’s channels ($0.00164) and videos monetized through Content ID ($0.00087).

Local Services of JioSaavn, Yandex and Tencent Take the Lower End

As expected, the lower end of the payout breakdown is occupied by the local digital services on the developing streaming markets: Indian JioSaavn ($0.0013), Russian UMA and Yandex ($0,00102 and $0.0005, respectively) and Tencent’s QQ — with the lowest observed rate at $0.0004 per stream.

How You Should Actually Think About Streaming Payouts

So, let’s take a step back and look at how the digital services actually calculate the artist’s total payout. Most of the streaming services, from Spotify and Apple to Google Play and Napster use what is referred to as “pro-rata” or “platform-centric” payout distribution model. Here’s how it works:

On the DSP side, services negotiate global payout rates with the content owners (mainly the major labels and Merlin, which represents a vast share of independent catalog). As we’ve argued in the Mechanics of Streaming, this rate is likely to fall in the range from 60% to 70% for every streaming service out there, but let’s use the 70% for the sake of simplicity. The negotiated rate is applied to all service’s revenues, and the result is the total sum that the DSP will pay out to right holders. It’s a revenue pool that will be split between all artists on the platform. To divvy up that pie between the artists, DSP will calculate a “share of content” — the number of the artist streams divided by all streams on the platform. 

How are Streaming Payouts Actually Calculated?

Let’s use an example. Imagine a streaming service X has made $1000 in revenues in one month, with a 70% payout rate. Out of that 70%, 57% is the cut of the recording owners, and publishers claim the remaining 13% in performance and mechanical royalties.

Now, if there were a total of 1 million streams on the platforms over the period, and your music generated 100,000 streams out of that million, your total payout would make $57 = (1000 * 57% * 100,000/1,000,000). Your songwriter would get another $13. 

This model is not without its flaws, and some professionals in the music business are calling for a shift to user-centric payouts — which is a topic we might explore in the future. For now, however, the payout that you get from any streaming service (except for YouTube video-streaming, and, as of late, Deezer’s user-centric payout) is a function of:

1. Total DSP’s revenue pool
2. Negotiated global payout as a percentage of that revenue
3. Total number of streams on the platform 
4. The number of your streams on the platform

Not All Streams are Created Equal

However — and here is where things get interesting — there is no such thing as a global, all-in revenue/content pool. Instead, there are dozens of separate buckets: for every subscription tier, every local market and so on. All the different types of streams create distinct content pools, and that means one simple thing. Not all streams are equally valuable. You wouldn’t try to cross a river because it is 4 feet deep on average. Accordingly, you shouldn’t judge the artist’s earnings on the platform based on the average per-stream payout. 

For any artist out there, the per-stream rate will be in constant flux — simply because there are hundreds of factors affecting the overall revenue. The payout rate depends on who, where and how much streams your music — which is precisely the reason for inconsistency between the quotes you can find around the web. With that in mind, let’s look at the data once again, and put some real-world context behind it. 

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Sizing the American music industry

It’s not always clear where to draw the line when sizing the music industry. The broad definition will include not only the actual customer’s expenses (on concert tickets, streaming subscriptions and so on) and B2B licensing cash flows, but also ad-revenues of radio and other music-related media. That definition will put total revenue of the U.S. music market at whopping 43$ billion.

Under a more conservative approach, however, only a fraction of radio revenue will be included in the music industry in the form of royalty payments. In the U.S., however, even that won’t be exactly the case, as American radio stations don’t pay out performance royalties to recording artists, stating that they provide “free publicity and promotion to the artist”. Accordingly, the US radio is only compensating the owners on the composition — songwriters and their publishers. So, adopting a more precise definition, the industry’s revenue can be estimated by summarizing the cash flows of the following core businesses:

Recording industry:

• The recording industry is growing, and revenue is up 16,5% in 2017, adding up to $8,8 billion in retail value.
• That growth is primarily powered by the rise of streaming services. Over the same period, streaming revenue went up by 43%.
• In 2018, streaming accounted for 75% of the total recording revenues.

Live industry:

While the recording industry is precisely measured, there is no consensus when it comes to the live sector’s revenue. The estimation becomes problematic due to various reasons, from the complexity of revenue attribution to the volume of the secondary ticket market. As a result, revenue estimations vary between the different sources.

• Drawing primarily on Citi and PwC estimations, the total revenue of the live industry can be put at around $9,5 billion.
• Around 80% of live revenue comes directly from ticket sales, while brand sponsorships and merchandise generate another 20%.

Publishing industry:

• According to the MIDiA Research, publishing generated $1,8 billion in the U.S. in 2017
• Overall publishing revenue increased 8% over the course of 2017.
• According to Citigroup, this growth is primarily driven by the surge of performance royalties, connected to the rise of streaming.
  
  Summarizing the cash flows of recording, live and publishing segments, total revenue of the U.S. industry can be put at around $20 billion.

Streaming is King

The U.S. music market seems to be utterly reliant on streaming as the music consumption medium. The latest BuzzAngle report states that it accounts for as much as 85% of all recording revenues, while the global average is at around 38%. The U.S. has completed its transition to the new music distribution paradigm: Drake’s Scorpion takes the top spot on the BuzzAngle’s end-year chart with 500 thousand CD sales vs. 6 billion on-demand streams, and A Boogie Wit Da Hoodie’s SZN reaches the #1 on Billboard with just 823 album sales. However, don’t rush to the conclusion. The structure of music consumption is not that simple.

Radio in the digital age

There is a big chunk of consumption that is not reflected in the industry revenues. As previously mentioned, terrestrial radio doesn’t contribute directly to the industry’s revenues, as the U.S. law rules that the promotional effect of airplay is enough to compensate right holders. At the same time, radio remains the most powerful medium in the U.S, reaching 92% of Americans every week. This reach is not only high but also stable – those ~90% figures are persistent over the last decade. To put it in perspective, according to Nielsen’s research, throughout 2017 the average weekly consumption via radio was about 14 times bigger than the aggregated consumption through audio streaming services (including all sites and internet applications designed to provide audio content, e.g., Pandora, Spotify, iHeartRadio). 

Radio broadcasts, of course, are not exclusively limited to the music programming: news, talk shows and other non-music content were always the vital components of airplay. Still, though, the role of radio as a consumption channel can’t be underestimated. Essentially, it remains the primary music medium in the U.S. up to this day. But what are the reasons for such strength of radio, the media that seems to be outdated in the country with the highest streaming penetration rate?

The power of the Airplay

The radio industry is powered by both cultural specificity and the localized nature of the market. First of all, the U.S. is one of the most geographically fragmented music industries. The fourth largest country in the world, stretching across more than 9 million km2, the U.S. is built on the principles of decentralization. Both political and legislative landscapes of every state are different, and this is a reflection of the deeper-level cultural versatility.  

To a certain extent, every distinct part of the United States has its own cultural and media setting, and music is a big part of it. That decentralization doesn’t necessarily stop at a state level: Nielsen, for example, highlights no less than 210 DMAs (Designated Market Areas) as singular territories where “population can receive the same television, radio and broadcast channels”. Such fragmentation affects the music industry in a significant way – numerous studies have highlighted the variation of music preferences across the U.S, from overall genre tastes distribution to the popularity of selected artists.

In other words, the U.S. is more like a group of local conjoint markets than a homogeneous industry. Of course, there are broadcast networks that connect the country’s media-space, which are a crucial tool of artist promotion on a national level. Coast-to-coast broadcasts can offer nationwide reach, and shows like Saturday Night Live are notorious for propelling music careers into the next league. Still, though, there is a good reason why no country musician has ever come out of New York – and here is where radio shows its strong suit.

The localized nature of airplay allows radio stations to engage with the regional cultural context, and that is something that global, unified streaming cannot offer (at least not yet). Radio broadcasts are curated, localized and increasingly interactive, and this is precisely why radio can compete on par with streaming services of all scopes. That localized nature also makes radio airplay data a massive source of insights for music professionals — which is why Soundcharts currently tracks over 1,700 radio stations in 69 countries across the globe.

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Structure of the Indian Music Industry 

With its primarily young, rapidly growing population ⁠— currently at 1.3 billion ⁠— many music professionals are now looking to India as the music industry’s next great frontier. The revenues of the Indian music industry are on a rapid rise for the last few years — primarily driven by the country’s growing online population. However, India’s massive film industry still plays an outsized role in the music business — with 80% of the country’s music revenue reportedly generated by soundtracks for Bollywood films. That is for various reasons, which we’ll explore down the road — but for now let’s start with a couple of quick statistics to underline the structure of the market and get everyone on the same page. First, we need to review the revenue of the industry, split between 3 main core business: recording, live and publishing.

1. Live Industry

As usual, the estimation of live revenues is by far the trickiest part of sizing the industry. Due to the fragmented nature of the live business, comprehensive, accurate quotes are hard to come by. 

• Drawing on the information disclosed throughout the Indian Music Convention, PwC data, and industry discussions the total revenues of live business can be put at around $280 million
• In line with PwC estimations, ticket sales accounted for 30% of all live revenues, while the rest is split up between brand sponsorships, private events, merch sales, and so forth.

2. Recording Industry

• According to IFPI, the recording industry generated $153.1 million in 2018, up 17,1% from 2017
• In 2018, streaming revenue went up 22,3%, with streaming accounting for 69% of all recording revenues 
• Reportedly, around 80% of music consumption is attributed to film music

3. Publishing Industry

• The publishing in India is still in its cradle: up until 2012, the Music Copyright Act of India assigned copyrights to film producers instead of the actual songwriters. 
• Although the necessary amendments have been made, the publishing pipeline is still extremely underdeveloped, and most of the artists don’t earn any royalties
• Royalties to songwriters and composers made up less than 1% of the total industry’s revenue, or $4 million
  
  Summing up the revenues across the three main sub-industries, we estimate the scope of the Indian music market at $443 million.

With the country positioned 15th in the 2018 IFPI rankings, local music professionals are aiming to break the market into the top 10 by 2022. That means that the industry will have not only to keep up its current growth but accelerate continuously in the coming years. However, what will drive this expansion?

Indian Music Industry Stats: India’s Digital Revolution By the Numbers

In 2018, India became the 5th biggest economy in the world in terms of the current GDP. It’s the fastest-growing economy out of the top-10, projected 7% CAGR up until 2023. This almost unprecedented economic growth is powered by the population of 1,35 billion people, which keeps on rising — India is expected to overtake China in total residents and become the world’s most populated country by 2027. At the same time, that population is extremely young: according to the 2011 census, more than 52% of India’s population was under 25 y.o. 

Near-record economic growth, young population (and we all know what’s music industry’s primary demographic) — that’s all good news for the Indian music professionals. However, there is a single trend in India that means more to the music business than anything else — the country’s rapid digitalization.

Back in 2016, a new 4G telecom service Reliance Jio has entered the Indian market. Its mission statement was to “provide broadband for every Indian”, mirroring the Digital India initiative, launched by the government earlier the same year. To achieve that, Jio hit the market with an extremely aggressive strategy, starting a price war amongst the local telecom providers. 

Just two years later, in 2018, India became the country with the cheapest mobile internet in the world. According to Cable, 1 GB of mobile data in India now costs just $0,26 — for comparison, the average in the US is 47,5 times greater at $12,37/GB. In three years, from 2015 to 2018, the country’s internet population grew more than 60% to 566 million.

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